We’re excited to introduce our new Pilot Aviator watch inspired by vintage World War II pilot watches.  Pre-order yours here.

Original pilot watches had large cases, dials, and crowns.  Not only were these watches used for time keeping, they were used for count downs during missions.  The dials were mostly unadorned without manufacturer logos so as not to distract the wearer.  The over sized onion or pumpkin crowns were easy to adjust while wearing gloves.  Some of the cases were as large as 60mm allowing pilots to strap the watches over their jackets or thighs.


We took elements from the original WWII pilot watches and created a watch that’s functional and fun to wear everyday.  The case size is 44.5mm without the crown.  The case is available in a matte black PVD or matte steel finish with a sapphire crystal.  The movement is Japanese quartz which is one of the most reliable in the watch industry.  You’ll have an opportunity to choose your favorite dial color and match or mix your strap color.

leather nato straps matte slv
canvas nato straps matte blk

One of the key features of this Pilot Aviator watch is the fixed lugs.  A bad spring bar can fail at any time causing you to lose or damage your watch.  The fixed lugs are a permanent solution and allows for quick strap changes without any special tools or additional moving parts.

We have additional dials, case finishes, and strap options in mind and will introduce them in the upcoming weeks.  Delivery is anticipated for September 2016.  Pre-order yours here at a special early bird price.

2 pilots1
2 pilots
wrist slv shiny grn

Thanks to our fans, our GWC daily planner watch roll was featured in Fancy.com’s Best of the Week most popular items.  Our Ultimate watch roll with weekly planner was a Kickstarter project we successfully funded and delivered in August 2014.  This is a shout out to everyone who Fancied us :)

Fancy our Genesee Watch Co daily planner watch roll on Fancy.com.

Fancy our Genesee Watch Co daily planner watch roll on Fancy.com.